Considered profiles
Fragrances designed around mood, identity and presence—not trends alone.
A scent should become part of how you are remembered.
MOI creates modern fragrances for presence, memory and the moments that stay after you leave.
The HouseThe First Collection
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WOMEN FANTASY
Regular price Rs.0.00 PKRRegular price -
HADEED UNISEX
Regular price Rs.0.00 PKRRegular price
THE MOI STANDARD
Designed with intention.
From fragrance profiles to presentation and service, every MOI detail is considered.
Gift-ready
Presented with intention, making every MOI fragrance ready to give and memorable to receive.
Clear service
Straightforward delivery, fragrance care and customer support without unnecessary confusion.
For Him
Alpha Men.
Clean confidence with a darker edge. Alpha Men blends freshness, depth and quiet intensity for the man whose presence is felt without being announced.
Meet AlphaA fragrance created for quiet confidence and lasting presence.
For Her
Fantasy Women.
Soft light, magnetic presence and a trail that feels personal. Fantasy Women is created for the woman whose presence stays with you long after she leaves.
Meet FantasyAn intimate fragrance designed for softness, confidence and lasting presence.
A MOI FILM
The Ritual of Presence.
A quiet study of fragrance—held, sprayed and worn.
A short film showing MOI perfume being held, its cap being removed, fragrance mist being sprayed near the collarbone, the perfume bottle creating a shadow, and a final product packshot.
Fragrance, clearly explained
Before you choose your MOI.
Everything you need to know about performance, application, delivery and choosing your fragrance.
Fragrance performance naturally varies with skin type, application, weather and the individual scent profile. For better longevity, apply it to moisturised skin and pulse points, and lightly mist your clothing from a safe distance.
Spray onto pulse points such as the neck, wrists and behind the ears. Allow the fragrance to settle naturally instead of rubbing the skin, as rubbing can change how the opening notes develop.
Yes, MOI delivers across Pakistan. Delivery time may vary by city and location. Your order confirmation and tracking details will be shared using the contact information provided at checkout.
For hygiene and product-integrity reasons, opened or used perfumes cannot normally be returned. If your order arrives damaged, leaking or incorrect, contact MOI support promptly with your order details and clear photographs.
Begin with the mood rather than individual notes. Choose Alpha for clean confidence and depth, Fantasy for softness and a magnetic presence, or explore our fragrance descriptions and scent guide before making your decision.
Still deciding which fragrance feels like you?
Speak with MOI